My Little Pony - Special Mail-in Offers
On My Little Pony packaging there was a special stamp called Horseshoe Points
that if you clipped and mailed into the Hasbro Pony Points Program you could
get a pony that was only offered through the mail! Sometimes only the stamps
themselves were enough to earn a pony. Or, the stamps could be used to get
a discount on these exclusive ponies. Collectors were informed of these special
offers by inserts in packaging, through pony clubs, or through mailed advertisement.
Several ponies and playsets that were originally sold in stores were re-released
as mail offers, but I will only list them if there were big changes made.
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My Beautiful Baby Pony
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Ember the Baby Pony
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My Beautiful Baby Pony - Ember, The Baby Pony
5 Horseshoe Points and $1.25 for shipping and handleing
Ember, My Beautiful Baby Pony was the first set of Baby ponies
and they were only available through a mail-in offer. These gals were also
the very first special offer ponies! They came in three colors pink, lavender,
and blue. You had to choose which color you wanted. None of these baby ponies
had a symbol but each pony did come with a ribbon.
These ponies were offered in a 1983 pamphlet as 'My Beautiful Baby Pony'.
At that time they had no name. These ponies were then offered in a pamphlet
as "Ember, My Beautiful Baby Pony." On the new 'Ember' pamphlets
a special sticker book for the display of My Little Pony stickers was offered
on the back of the form.
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Ember (Blue) is blue with blue hair and green
eyes.
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Ember (Lavender) has a lavender body and pink
hair. Her eyes are blue.
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Ember (Pink) has a pink body with purple hair
and eyes.
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Ember was a special little pony in that she was four different ponies! Three were mail orders and are listed above and the fourth Ember was sold in stores.
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Ember the Baby Pony
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Birthflower Pony
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My Little Pony Sticker Album
3 Horseshoe Points and $1.75 for shipping and handling.
A sticker album was offered to hold the scented stickers that came in
every My Little Pony package. Each page was supposed to be beautifully illistrated
and contain a 'pony tale'.
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My Little Pony Fan Club
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Birthflower Pony
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Birthflower Pony - Collector Pony
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My Little Pony Surprise Picnic
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Special Show
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Happiest Day of All
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My Little Pony Fan Club
$5.00 to join
This was the first My Little Pony Fan Club! It came with all kinds of
stuff for collectors that included a "Hoofbeat" newsletter with stories and
activities, a sew-on emblem, a Bow Tie paper doll with three outfits, a wall
poster, a certificate, and a membership card. It even came with a special
Powder Puff pony charm!
This set was available from 1983-1985.
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Birthflower Pony
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Birthflower Pony - Collector Pony
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My Little Pony Surprise Picnic
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Birthflower Ponies
2 Horseshoe Points and $3.00 each
or all 12 for $30.00
There were twelve of these ponies altogether, one for each month. These ponies
were offered from 1984-1986 in several different mail offers.
They all look the same but they have different symbols.
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Carnation (January) Insert Story: |
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Violet (February) Insert Story: |
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Daffodil (March) Insert Story: |
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Daisy (April) Insert Story: |
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Lily of the Valley (May) Insert Story: |
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Rose (June) Insert Story: |
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Water Lily (July) Insert Story: |
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Poppy (August) Insert Story: |
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Morning Glory (September) Insert Story: |
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Cosmos (October) Insert Story: |
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Chrysanthemum (November) Insert Story: |
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Holly (December) Insert Story: |
Pamphlet Story Collector/Birthflower