Background:
The Pony Project was an art showing in New York sponsored by Hasbro and Thunderdog Studios. Up-and-coming female artists from around the world were given a large blank white pony and allowed to customize that pony any way they wanted. The finished projects were then exhibited at the Milk Gallery on Oct. 21, 2005 to Oct. 25, 2005. Nearly 50 artists took part in this exhibit.
Each of the ponies were then offered for sale in the Gallery and online. From each pony that was sold 50% of the proceeds went to the Association of Hole in the Wall Camps, a nonprofit organization uniting a family of camps dedicated to serving children with serious illnesses and life-threatening conditions.
Pamplet:

Official Website Link:
The Pony Project - http://www.theponyproject.com/ - No longer working
The Blank Pony:
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This is the Blank Pony that artists were given to customize. It is 18 inches tall. |
Special Release Ponies - Pony Project
(Summer 2005)
Several special release ponies were made in honor of the Pony Project
in New York.
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San Diego Comic-Con Pony is white with red hair. Her symbol is a pink heart with 'the pony project' written next to it in alternating colors of black and pink. Her eyes are left unpainted except for a single pink heart. She came with a white comb, a MLP pamphlet, and a 'Pony Project' leaflet. This very unusual little pony was offered for sale at Hasbro's booth during the San Diego Comic-Con. It was limited to 2000 pieces and sold for $10 each. She was a promotion for an upcoming event in New York. |
(Fall 2005)
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New York Pony Project: Black Pony These ponies were sold at the New York Gallery featuring the Pony Project. They were also sold online at the Pony Project website for $20. |
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Pony Project: White Symbol Pony These ponies may have been given away to artists and people involved in the Pony Project, the VIPs. Several of these ponies have been spotted on ebay.
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The Art:
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Wall Art |
Stina Persson 'No One Trick Pony' $2,000 |
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Sarah Wilkinson -- -- |
Sarah Wilkinson -- -- |
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Sarah Wilkinson -- -- |
Sarah Wilkinson -- -- |
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Sarah Wilkinson -- -- |
Sarah Wilkinson -- -- |
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Sarah Wilkinson -- -- |
Sarah Willkinson 'Slave Leia Pony' $800 |
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Sarah Willkinson 'Army Pony' $700 |
Sarah Willkinson 'Astronaut Pony' $400 |
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Sarah Willkinson 'Flower Pony' $600 |
Sarah Willkinson 'Pink Barcode Pony' $300 |
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Sarah Willkinson 'Rockabilly Pony' $500 |
Sarah Willkinson -- -- |
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Sarah Willkinson Four 5.5" x 5.5" Square Framed Sketches $50 each |
Sarah Willkinson One Framed 8" x 10" Piece $150 |
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Sarah Willkinson One Framed 14.5" x 14.5" Piece $200 |
Sarah Willkinson One Framed 3.5" x 5" Piece $75 |
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Customed Ponies
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Julie Verhoeven 'Pastures New' $1,400 |
Anna Cangialosi 'Sweetie' $500 |
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Betsey Johnson 'Pretty Pony Bride & Bridesmaids' $1,000 |
Amanda Visell 'Pony Ate Boy' $700 |
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Justine D. 'Nightclubbing' $1,500 |
Ingri - House of Ingri 'Bogey' $2,500 |
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Isabel Samaras 'Pony of Troy' $3,000 |
Kimora Lee Simmons 'KLS Limited Edition' $3000 |
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Klor 'Pulki' $1,500 |
Lori Earley 'Stormy' $4,000 |
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Kozy From Kozyndan 'Mythy Elliott' $800 |
Paul Frank (Featured Artist) $2,000 |
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Louisa St. Pierre 'Astropony' $1,000 |
Michelle Valigura 'X-Ray-O-Matic' $500 |
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Momoyo Torimitsu 'Untitled' $1,600 |
Renata Palubinskas 'My Little Couz' $4,400 |
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Tricia Jutras 'Lazzarus' $3,000 |
Readymade Magazine 'Bright Idea Pony' $500 |
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Trish Grantham 'Lansome Lover' $1,400 |
Xanine Fletcher 'Byw Yn Cymru' $800 |
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Yasuko Azuma 'My Little Princess' $15,000 |
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Maya Hayuk 'Cashmier by Led Zeppellin' $3,000 |
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Junko Mizuno 'Flaming Witch Pony' $5,000
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Mamechiyo 'Hyper Maiko-Girl' $7,000 |
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Queen Andrea Von Bujdose 'My Punky Lil' Pony' $2,000 |
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Sas Christian 'Ella Bella' $4,000 |
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Sandra Shap 'I Love You Too' $1,200 |
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Tado Design 'Ice Cream Fondu & Friends' $2,500 |
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Chico Hayasaki 'Always Together' $1,500
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Claw Money 'Claw Mony the Pony' $3,800 |
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Dame Darcy 'Silent Star Pony' $700 |
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Ellen Jong 'Dazzler' $1,500 |
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Elisa Flowers 'Stardust' $2,500 |
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Aiko Nakagawa 'Faile Dread Locks Pony' $2,500 |
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Fafi 'Untitled' $2,500 |
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Iheart Boutique 'J'aime' $1,500 |
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Jen Lyon and Kids Connection Jen Lyon 'Untitled' $500 |
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Jem Filippi 'City Pony' $800 |
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Kammy Roulner 'Popular Swirl' $700 |
Lisa Petrucci 'Rockabilly Filly' $3,800
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Lisa Alisa 'Zima' $2,000 |
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Other
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Sally Thurer 'Greener Pastures' $300 |
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Cynthia Chan 'Untitled' $2,200 |